The medical information department at a growing U.S.-based biotechnology company (“ABC”) needed to receive the most current clinical abstracts, industry announcements and technology development news in an easy-to-read format, on a recurring, regular schedule.

Their current weekly email alert service fell far short of their needs. The alerts were emailed in “txt” format making them difficult to read. The content was not well screened, wasting team members’ time requiring them to wade through “off-target” abstracts and announcements. The company wanted the ability to search through abstracts that had been received previously, but there was no capability in their present service for an archive database or searches. Another key requirement was for the abstract database and alert system to be accessible wherever ABC's employees traveled throughout the world.

Our Goal >> To keep our client's users current on medical market intelligence at the frequency they demand PLUS give quick access to their extensive archive of abstracts and announcements for retrospective research.

First, we worked with ABC’s management and users to identify a core list of search phrases and terms. That list became our "Table of Contents" (ToC) for each weekly MIB Alert emailed to ABC users. This ToC list also became the core of our abstract research, using our exclusive Human Intelligence™ technology to screen-out the "off-target," time-wasting results.

Next, our team worked with ABC to develop an HTML-based layout and format that is easy to read and suitable for a variety of desktop, laptop, and mobile devices. Each week, ABC's Abstract Alerts users receive customized, relevant, and timely Alerts, pushed to them in HTML format via email wherever they travel.

Finally, this medical industry intelligence was delivered with so many relevant abstracts that ABC’s management requested we develop a means to archive and search previous Alerts. We created a secure Alert database on our website with quick and advanced search features. A customized entryway enables fast, easy access by ABC’s users. Search phases are highlighted within results and abstracts for quick scanning. As an added benefit, ABC's users can now create their own customized Alert reports from abstract archives, suitable for presentations and research reports.

The database is growing rapidly – ABC’s users now have access to over fifty archived Alert reports and over a thousand archived abstracts.

View ABC company’s comments on this solution>>

A U.S.-based medical technology company (“XYZ”) wanted to be able to analyze selected U.S. therapeutic procedures and diagnosis statistics.

The marketing and sales departments needed to produce accurate reports upon demand using the most recent data available. Their team members needed to be able to call for reports on any geographic level from the most granular - municipalities and zip codes - up to state, regional and national levels. XYZ wished to generate reports on the most recent procedures and diagnoses count, as well as cost and payment statistics. The ability to analyze additional statistics such as “type of treating physician,” “location of care,” “length of stay” was also critical. The company identified several other desirable capabilities as part of their request.

Our Goal >> To give our client the ability at any time to produce the most current and granular statistics reports available upon demand.

First, our MedIntelliBase team defined the specific therapeutic procedures and diagnoses that XYZ needed to track. After confirming them with our client, we consulted with our industry sources and clinical experts. We identified and secured access to federal databases containing the desired information for FY2002 to present. Next, we identified and cross-mapped the specific CPT, DRG and ICD-9 codes by year for each procedure and diagnosis for the entire United States, down to the Zip code level.

Once we had the data captured in a robust database, we developed a simple, easy-to-use reporting system based on XYZ’s requirements. The reporting function was designed to automatically produce procedures and diagnoses count, and cost and payment statistics reports based on any territory level (or “locality”) at the push of a button. Additional statistics were also captured, and broken down by “locality,” such as “type of treating physician,” “location of care,” “length of stay,” etc.

The result was a comprehensive, easy-to-learn and use, interactive database with quickly generated custom reports highly targeted for XYZ’s sales call points. The database and reporting system integrated seamlessly with their sales statistics reporting system. The system was hosted on a secure section of our MedIntelliBase website, making it easy for authorized XYZ users to access wherever they traveled. We also produced an in-house version for our client’s intranet.

View XYZ company’s comments on this solution>>